This $1 billion credit union was challenged with how to leverage its valuable - but daunting - volume of member data .
Its solution was geared toward achieving the following goals:
"For credit unions in particular, there is an immediate opportunity to help their members simplify and enrich their financial lives. Credit unions need to find a way to access and activate their own rich data to predict a financial need and target individuals in real time wherever they are. This is the key to forging deeper, lasting more profitable relationships."