Brian Weiss, VP of Strategy & Distribution at Justice Network, needed a set of efficient, reliable metrics upon which to base negotiations with advertising partners. While the network had access to raw Nielsen ratings, it did not have an effective method of filtering, displaying and digesting the various streams of data.
Justice Network's solution included the following:
"VANTEDGE helped us unlock the power and actionability of our Nielsen data through custom-made interactive visualizations. Weekly processing time was reduced by 90%."