see how Georgia Power Drives Sponsorship Returns Through Brand Alignment
Georgia Power is one of the most active sports and entertainment sponsors in the state of Georgia and, arguably the Southeast.Krystal Anthony, Sports Marketing at Georgia Power, needed a partner to provide transparent, defensible guidance to maximize returns on a diverse, multi-year sponsorship portfolio.
Actionable recommendations to rebalance and optimize its sponsorship portfolio to better achieve corporate goals
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"VANTEDGE partnered with us as strategic advisors to improve the performance of our sponsorship portfolio while at the same time factoring in what is most important to the Georgia Power brand. Nick and his team are not only thorough and easy to work with, their experience and expertise were evident from the first time we spoke...and every time since."
Krystal Anthony | Sports Marketing
Georgia Power, Atlanta, GA
$5 Billion +
Total Marketing Investment Guided
158
Products/Services Launched
217%
Average ROI
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