The VP of Product Marketing for a B2B service provider was looking for ways to drive greater cross-sell and to upsell clients on related services. The company's internal data sources held rich information that could drive these efforts, benefit their users and contribute to their strategic growth initiatives.
Unfortunately, the databases containing this valuable information were disparate and did not attribute activities to account-level data. The solution included the following:
"VANTEDGE helped us unlock the power and actionability of our Nielsen data through custom-made interactive visualizations. Weekly processing time was reduced by 90%."